CLIENT: Howard’s TV and Appliances
PROJECT: New Store Design
SITUATION: Since 2006 Howard’s TV and Appliances has relied on SRS to develop 5 new retail locations. The SRS team designed a new customer-centric store format that greatly improved upselling and customer interaction. All new locations feature a new color scheme, high resolution graphics, custom retail fixtures, centralized customer service counters and the installation of a high definition video system.
– All new stores exceeded projected sales budgets by more than 18%.
– The new look of the stores energized a new marketing campaign and logo design,
– New HD video system fueled double digit increases in flat panel sales.