CLIENT: Howard’s TV and Appliances
PROJECT: Store Remodeling
SITUATION: Howard’s, an established appliance and big screen retailer in Southern California wanted to update their image in the marketplace. SRS conducted a complete merchandising audit and delivered updated visual merchandising concepts to the Howard’s Management team. Every remodeling project was executed with precision and minimal disruption to sales activities.
RESULTS:
– New visual merchandising standards and store standards were implemented by management.
– New price tag program was implemented.
– Howards enhanced their image in the marketplace.
– Remodeled stores sales increased by 15% compared to prior year.